Lofta

Web & Graphic Design  +  UI/UX  +  Email Marketing  +  Social Media + Paid Ads

Lofta is an internet retailer of CPAP Devices, accessories, and supplies that offers unique at-home testing solutions, sleep coaching, and more. Our creative journey started by elevating Lofta’s brand by infusing it with captivating user interfaces, and seamless user experiences that resonated with their audience. Social media profiles, pages, and content were curated and engaging, email newsletters informed CPAP users of various sleep facts and promotions, and creative paid digital ads stood out from the crowd and captured leads and emails through a fully integrated website experience.

  • Lofta
  • Healthcare / Sleep Health
  • Web & Graphic Design  +  UI/UX  +  Email Marketing  +  Social Media + Paid Ads
  • 2018 - 2022
  • www.lofta.com
Website Design and Development
A fully custom e-commerce website was designed and developed for Lofta using Shopify Plus with an emphasis placed on the user experience and flow to create a seamless and easy-to-navigate experience for users.
Lofta UI/UX Design
Social Media
Lofta's social media profiles, graphics, and content were meticulously curated, scheduled, and consistently maintained. We developed a highly successful ``Sleep Facts: Did You Know`` campaign focused on sleep apnea, which garnered significant attention and engagement. The most compelling graphic posts were strategically incorporated into our paid advertising campaigns, yielding exceptional levels of engagement and delivering an ROI that exceeded industry standards.
Lofta Social Media Content Creation
Lofta Social Media Content Creation
Lofta Social Media Content Creation
Email Marketing
Email Marketing is a big part of the Lofta marketing strategy that brings in close to 30% of total revenue with little to no acquisition or overhead costs. Bold, attention-grabbing headlines, creative copy, and well-organized graphics help create engaging emails which results in high open rates and big sales. Emails are also collected through various lead-generating campaigns on social media such as our SoClean Giveaway! This giveaway helped garner well over 300,000 emails and over 10,000 followers in the short time we launched the campaign.
Lofta Email Newsletter Design and Marketing