Cobian Sandals

Art Direction + Branding + E-Commerce Development + Graphic Design

Cobian Sandals is a renowned footwear brand that embodies the perfect blend of style, comfort, and durability. With a commitment to delivering exceptional quality, each pair of Cobian sandals is crafted with meticulous attention to detail and using premium materials. Whether you’re strolling along the beach or exploring new adventures, Cobian Sandals offers the perfect footwear companion, providing unparalleled comfort and support. Their diverse range of styles caters to various preferences, from casual flip-flops to stylish slides and sporty sandals.

  • Cobian Sandals
  • Footwear / Surf
  • Art Direction, Branding, eCommerce, Graphic Design
  • 2021 - 2022
  • www.cobianusa.com/
Art Direction, Branding and Logo Design, Website Development and Design, Catalog Layout and Design, Apparel and Promo Design, In-Store and Tradeshow Signage, Video Editing, Social Media

MARKETING AND DESIGN SERVICES

Cobian made a triumphant return to the footwear and surf lifestyle industries, spearheaded by a fresh and dynamic marketing team armed with a refined approach to marketing and design. Our creative collateral and campaigns were elevated to unprecedented heights, introducing new, contemporary, and youth-oriented strategies to an industry that thought it had seen it all. Working collaboratively, our team developed an updated and winning style that propelled Cobian to its most successful year ever. We crafted a multitude of captivating and immersive pieces, ranging from eye-catching hangtags, impactful in-store signage, captivating window graphics, enticing counter signs, and alluring seasonal catalogs to must-have apparel, compelling social media graphics, engaging email marketing newsletters, attention-grabbing van and truck wraps, and even an entirely revamped custom-designed Shopify e-commerce website for direct-to-consumer sales and promotions. We take immense pride in the unwavering dedication and hard work invested in the Cobian brand, and the remarkable results that followed are a testament to our collective efforts.

Bethany Hamilton Catalog Cobian Sandals
CATALOGS
Cobian seasonal catalogs were meticulously curated through months of strategic planning, ensuring the seamless execution of budget allocation, scheduled photoshoots, model selection, recruitment of creative talent, location scouting, creation of moodboards, procurement of essential supplies, and comprehensive communication of call times, shot lists, and the overarching creative vision.
E-COMMERCE WEBSITE
We designed and developed the Cobian Website using Shopify Plus with an array of integrated apps to maximize marketing efforts, D2C user experiences, as well as wholesale and distributor purchasing options.
Cobian's Warm and Fuzzy Promo Video
Art Direction | Video Shot List | Music Selection

Cobian’s Fall 2022 Warm & Fuzzy collection features plush fur-lined moccasins, mules, and slippers for a relaxed and cozy vibe. We set out to create the scenes, locations, and talent to showcase Cobian’s new collection and tell the story and brand message of Salt + Light.

View Warm & Fuzzy Video