Climbing. Community. Cause.

Vertical Hold Rock Climbing Gym in San Diego has long been a staple in the San Diego climbing community for over 20 years. Celebrating their 20 year anniversary and new ownership, Vertical Hold wanted to update their look but still hold true to their humble and recognized beginnings and style.

  • Branding
  • Graphic Design
  • Apparel Design
  • Website Design


With new ownership and a 20 year anniversary coming up, Vertical Hold enlisted me to redesign their logo and branding to a more modern look and style while keeping elements of their original design within the logo.

The final logo takes elements of its original design and encompasses it into a modern and professional look that can be used stacked, horizontally, or with the mark all on its own. Cool, complementary colors were chosen to complete the brand style which is used throughout the gym marketing collateral, apparel, and the gym walls as well.


    Adobe Illustrator

Apparel Design

To celebrate the 20th Anniversary of Vertical Hold, special apparel designs were created and available to purchase. Tank tops, trucker hats, and t-shirts were designed, laid out, and printed, and sold out quickly. Vertical Hold apparel items continue to be popular items for the gym.


    Adobe Illustrator | Adobe Photoshop

Graphic Design

With the new logo and branding, Vertical Hold needed a few marketing pieces designed including new posters for upcoming events and competitions. Approved photos were sent over with date, event name, and sponsors for me to layout and compose into eye-catching posters that were printed and distributed throughout San Diego, CA.


    Adobe Photoshop | Adobe Illustrator | Adobe InDesign