National Association of Music Merchants
Founded in 1901, NAMM (National Association of Music Merchants) has a mission to strengthen the music products industry and promote the pleasures and benefits of making music.
- Branding
- Graphic Design
- Social Media Marketing
- Video Editing
- Event Photography
- Apparel Design
Graphic Design
While working for NAMM, I created numerous printed marketing materials for our foundation members, board members, and other NAMM departments.
Mailers, brochures, and postcards were created and branded for our yearly NAMM Trade Shows. Each piece of printed collateral was designed to match the theme style, colors, and layout of our branded NAMM Events.
Trade Show catalogs and show guides were created for our Russian Music Trade Shows as well. Guides and booklets were created to match Russian Trade Show Event branding.
PROGRAMS
Adobe InDesign | Adobe Photoshop | Adobe Illustrator
Apparel Design
Apparel and Show Merchandise was a very popular part of the yearly NAMM Shows and often the NAMM branded apparel would sell out.
I designed the apparel and brand merchandise for the 2013 and 2014 shows which were a huge show success. All apparel was completely sold out during the 2014 show.
PROGRAMS
Adobe Illustrator | Adobe Photoshop
Video Editing
NAMM Directors used the creative department to create and design yearly PR Results Shareholder Presentations. I created a number of shareholder video presentations using event video and photography, voice-over audio files, and custom mixed mp3 music files.
PROGRAMS
Adobe Photoshop | Adobe Premiere Pro
Branding
Within NAMM there are various departments with different objectives, collateral, and branding. While working for NAMM, I was designed and created the logo and branding for NAMM Standards – which helps make business more efficient through technology standards. The resulting logo was used to create a NAMM Trade Show booth complete with custom branding.
I designed the apparel and brand merchandise for the 2013 and 2014 shows which were a huge show success. All apparel was completely sold out during the 2014 show.
PROGRAMS
Adobe Illustrator | Adobe Photoshop
Social Media Marketing
While working for NAMM, I was responsible for creating numerous Instagram graphic quote images for numerous departments within NAMM as well as Facebook graphics, Twitter, and more. I worked closely with the Social Media Director on numerous video and image campaigns including the annual World Wide Make Music Day.
PROGRAMS
Facebook | Instagram | Adobe Illustrator | Adobe Photoshop | Adobe Premiere Pro
Photography
NAMM Trade Shows included music shows throughout the day and evenings with big-name acts such as Sheila E, Steven Tyler, Johnny Swim, and smaller up-and-coming acts. Having almost 20 years of photography experience, I was given a Canon EOS 7D and EF 24-70mm f/2.8L II Lens to take photos of the multi-day event, musical acts, celebrities and show floor. Numerous celebrities were photographed including Hal Blaine, Chad Smith, Stevie Wonder, and more.
CAMERA
CANON EOS 7D