Cobian’s Fall 2022 Warm & Fuzzy collection features plush fur-lined
moccasins, mules, and slippers for a relaxed and cozy vibe. We set out to create the scenes, locations, and talent to showcase Cobian’s new collection and tell the story and brand message of Salt + Light.
Cobian Fall 2022 Warm & Fuzzy Collection – Video
Cobians Fall 2022 line blends exceptional comfort and a sandal state-of-mind with plush fur-lined moccasins, mules, and slippers perfect for keeping warm in chillier weather.
Moodboards with Art Direction and Shot Lists were created for our creative professionals and models to utilize and refer to while keeping all on track for the day of shooting. Shot angles, product pairing, model selection, and wardrode styling were called out in the moodboards.
Product and Lifestyle Photography were utilized in the creation of the Cobian catalog and other marketing collateral for use in print, social, and the web. Art Direction and styling suggestions helped create the overall feeling for the Fall 22 Collection.
A clean and modern catalog style was designed and laid out to showcase strong product and lifestyle photography while giving a minimalistic and high-value feel. Collection branding and design elements were utilized throughout to give a cohesive and consistent look across all marketing platforms and mediums.
View the complete Fall 2022 Warm & Fuzzy Catalog
You can’t use up creativity. The more you use, the more you have.