Our mission is to get people outdoors.

Camp Bum is a family owned and operated brand from San Diego, CA who’s mission is to get people outdoors and into nature. Camp Bum came to life in 2016 as a way to connect like-minded people together who are passionate about nature and the outdoors.

  • Branding
  • Graphic Design
  • Website Design | UI/UX
  • Social Media Marketing
  • Video Editing
  • Photography
  • Email Marketing

Branding | Logo Design

The Camp Bum icon and logo were designed from a hand-drawn sketch to create a custom style that has no other lookalikes. The Camp Bum logo works well as a standalone mark, stacked or horizontal. The mark was designed to work as a recognizable icon that looks great on apparel, promotional items, banners, and more.

Camp Bum utilizes the colors used in the logo throughout the website and all Camp Bum branding including their website, feather banners, try-folds, email newsletters, stickers and more.


    Adobe Photoshop | Adobe Illustrator | Adobe InDesign

Website Design | UI/UX

The Camp Bum website was designed, customized and developed using WordPress and WooCommerce plus various plugins including Ninja Forms, Ninja Popups, Events Manager, and more.

The Camp Bum website is a very robust site with different pages and gateways for the many different offerings we support. When a user comes to Camp Bum, they can visit our shop, register for a full moon hike event, enter a raffle, or read our outdoor blog.


    WordPress | WooCommerce

Digital Marketing

Camp Bum has promoted events, sponsored posts, and promoted customized apparel utilizing Facebook Ads Manager. Through the use of Facebooks Pixel, we track all site visitors, conversions, abandon carts, button clicks, and more so that we can properly target said users with retargeting ads and emails.

Camp Bum is also integrated with Google Analytics to give more robust reporting on all aspects of our website and e-commerce activity. Custom reports were created for Conversions, Keywords, and Goals as well.


    Facebook Ads Manager | Google Analytics

Event Marketing

Camp Bum is well known for the Full Moon Hikes that we put on throughout all of San Diego. In fact, Camp Bum is recognized by Mission Trails as the group that has had more people attend a full moon hike than any other group in San Diego history! With over 400 people attending, this hike for the Wolf Moon atop Cowles Mountain was an exciting and unforgettable event.

Our events have helped us gather over 20,000 emails to send hike reminders and sales promotions to. We keep our hikes free by offering hikers the opportunity to enter our Full Moon Hike Raffles, where participants can win quality outdoor gear, gift certificates, apparel, and more.


    Facebook | Instagram

Email Marketing

Email Marketing efforts are accomplished using MailChimp. Using a combination of Smart Lists, groups are segmented by the outdoor interest for maximum open rates. Since Camp Bum is a one-man show, utilizing Scheduled Email Campaigns has been great for productivity. Naming conventions are paid attention to so as to better track email flows in Google Analytics.


    MailChimp | Ninja Forms